Steps to Creating Business Site 0

Website Basics for Business Owners
Whether you are going to try to create your website yourself, or if you're going to have a web company do it for you, these basic steps apply.
Step 1: Domain Name - The name of your website.
This is the first step in creating a website and is the name for your web address. This is how you let a browser know that you want it to look for a URL on the World Wide Web and you can purchase domains at domain registrars.
Things to consider when purchasing a domain name include checking for domain availability before settling on your company name. It's also smart to purchase more than one domain name for your website.
Step 2: Web Hosting - Where your website lives.
If you're going to try to build your website yourself, I recommend you go to a company that specializes in web hosting. If you are going to hire a web company to design and build your site for you, they should be able to recommend which web host is the best choice for you.
Just be certain to choose a web host that is reliable.
Step 3: Web Design - What your website looks like.
The design should be professional, clean, and easy to read.
There are many companies that offer a wide variety of website templates that are easy to modify. But if you are looking for a way to stand out from the crowd and you want your website to have its own unique look and feel, a web builder might be a good choice for you.
Step 4: Web Programming - What holds your website together.
Behind every web design is a web program holding it all together. The language of the web is HTML (Hypertext Markup Language).
Within the HTML is where your metatags and title tags are found. These are the tags that search engines use to index your site. This is what helps match what users are searching for with what your business offers.
Step 5: Content/Copy - What your website says.
This is the text, the words that you have on your website pages. You should have your text be keyword rich, meaning you should have important keywords and phrases that will help web visitors find your site.
An important thing that can help you rank better in the search engines is to keep your content fresh, and keep it updated in an ongoing basis.
Step 6: Search Engine Optimization (SEO) - How search engines see you.
Optimizing your web pages to be search engine friendly helps them match you with potential visitors. When someone goes to Google or Yahoo and searches for your Pet Grooming, for example - the search engines will search through the keywords and phrases from all the websites that they have indexed and display the search results that are the closest matches to what the user searched for.
Step 7: Search Engine Marketing (SEM) - How web visitors find you.
Other ways to place higher in search engine rankings, or to get your website listed in the search engines sooner are, Pay for Placement and Indirect placement through social media.
Pay for placement is where you can pay-per-click by keywords to place within the search engine.
And indirect placement can be accomplished through social media sites like Facebook, Twitter, YouTube, and others.
Your website can play a major role in your marketing and business success.

Tips Small Business SEO Search 0

Small business seo searches are crucial where there is no money for extensive TV campaigns. "SEO" (search engine optimization) is a technique where businesses line up their website content to match themselves higher on a search engine ranking (ie Google); when customers see the business on the top of the page they are more than likely to purchase; hence why everyone wants to be the first seen. Since SEO can be done on the cheap, small businesses should be matching their own business website to their clientele. It's as easy as identifying, publishing and checking.
Identifying your business is paramount, it's as easy as acknowledging what you sell. If you were a computer shop, being at the top of computer search engines would be ideal. However since other computer shops do the same thing standing out is harder. So, identifying alternative words that people search for is important. For instance, if you sold computers in Sacramento you may end up publishing items on the web that match up to the term "Sacramento computers". This is under the impression people in Sacramento will buy computers. Successful businesses will utilize as many variations of the terms to get noticed.
Small business seo searches are locked onto words like a heat seeker. So, publishing documents to the web with words containing your business terms need to match with a person's typing. Since you can't guarantee everything, you need to publish lots of content on the relevant term and build its viewership. In short, you want to be the guy people turn to for information, like a person to a Wikipedia.
Checking is also a good habit to do as a small business seo habit. You want to clarify that when people are looking for computers, they are looking at you first...not second. If you are pages beyond the front your optimization needs more work. The quickest thing you can do though is to be the top of your business name (unique relating terms are great here).
If you can guess what your audience is thinking, small business seo searches should be easier for you.