There are many important steps to building a successful website, and it takes lots of hard work and dedication (well, unless you somehow score an extremely rare domain name). Of course, you need a good idea. Sometimes people just start a site for the sole purpose of having a site. Usually these sites don't succeed, because no thought was put into them. Having a good idea and bringing it to life is the first step of building a successful website.
To start any site, and actually run and update it, you need some basic programming knowledge and money. You need money to buy the domain you want and hosting, and programming knowledge to make the site. Of course, most hosting companies offer an HTML Editor which allows you to make sites without any HTML knowledge, but when the site starts getting bigger, that tool becomes less reliable and things start getting messed up. It's especially helpful if you know HTML as well as other web programming languages, such as PHP, Javascript, or PERL. If one is proficient in that, it's possible to make interactive sites that are actually enjoyable to visit.
Or, if you're cheap or broke, it's possible to start a free site. Many sites, such as Freewebs, gives you an extension of their site, for example, freewebs.com/yoursite. It's almost impossible to run a professional business on a site like Freewebs, as if you are leeching off another site for your hosting as well as domain, you don't come off as very self sufficient.
After working hard to build your site, and have installed all the features and content, it's time to promote! The promotion phase usually involves you spending a lot of money, that is, if you want to actually to make your site known. Promotion is much more important than the building of a site, at least at first. Even with a small site, it's possible to make a lot of money just off something like AdSense. If you update your content daily, or even weekly, with just small bits of interesting information, and perhaps buy some articles and put them on your site, it's very possible to make a solid income with AdSense.
Most people think that advertising is the best way to promote your site. However, unless you buy a huge advertising package on a large site, it is ineffective. The best way to promote your sign is to work on getting your site optimized, specifically, search engine optimized. The process of getting your site to rank high in search engines is called search engine optimization, also known as SEO. Think about it, whenever somebody wants information on something, they turn to a search engine. If your site ranks highly in just one keyword, that site could rake it hundreds of unique hits a day, maybe even thousands.
The easiest way (and most expensive) to optimize your site is to turn to an SEO company. One thing that SEO companies do is they build links for you. What that means is they get lots of sites to simply link to you. The main benefit of this is that the more pages that link to you, the higher you will rank in the search engines, and the higher your Google PageRank (PR) will be. A side effect of this is your site is also advertised, but usually the links are put on small sites with low traffic, so it's not a good choice for simply advertising. It's better for sites with a high PR to link to you than sites with low PR. For example, a PR8 website can help your site substantially more than a PR2 or PR3 could. Of course, it's very difficult to get a link on a page with a PR that high, because usually those sites are very professional and wouldn't just put any old link on their site. Another way of building links is by submitting the website to many different online directories, or putting the website in a forum signature, which is a very effective way of building links while advertising.
Another thing SEO companies do is help put content on your site, like keyword rich articles. This is more important than building links because they mean nothing if your site doesn't have anything to say. However, once a lot of content is put on a site, then it is time to start focusing on getting links. Don't make link building your number one priority when starting the site.
Besides just getting links, the anchor text of the link is also important. Anchor text is, for example, this:
Search Engine
"Search Engine" is the anchor text, and it links to Search Engine. Anchor text is important, because if you have lots of links with similar (but it's important that they all aren't identical) anchor text, then you will rank high in keywords that are used in that anchor text.
There are a few easy SEO tips anybody can use. One thing anybody can do is change their forum signature to link to their site, and possibly pay others to do the same. This will build many backlinks in very short time. Also, color coding, bolding, and increasing the size of keywords on your site is another simple way to improve SEOfor certain terms (ironic, isn't it?)
After all this has been done, all that's needed is to maintain a stream of content running into the site and put AdSense or affiliate programs on it, and the money should cumulatively start rolling in.
To start any site, and actually run and update it, you need some basic programming knowledge and money. You need money to buy the domain you want and hosting, and programming knowledge to make the site. Of course, most hosting companies offer an HTML Editor which allows you to make sites without any HTML knowledge, but when the site starts getting bigger, that tool becomes less reliable and things start getting messed up. It's especially helpful if you know HTML as well as other web programming languages, such as PHP, Javascript, or PERL. If one is proficient in that, it's possible to make interactive sites that are actually enjoyable to visit.
Or, if you're cheap or broke, it's possible to start a free site. Many sites, such as Freewebs, gives you an extension of their site, for example, freewebs.com/yoursite. It's almost impossible to run a professional business on a site like Freewebs, as if you are leeching off another site for your hosting as well as domain, you don't come off as very self sufficient.
After working hard to build your site, and have installed all the features and content, it's time to promote! The promotion phase usually involves you spending a lot of money, that is, if you want to actually to make your site known. Promotion is much more important than the building of a site, at least at first. Even with a small site, it's possible to make a lot of money just off something like AdSense. If you update your content daily, or even weekly, with just small bits of interesting information, and perhaps buy some articles and put them on your site, it's very possible to make a solid income with AdSense.
Most people think that advertising is the best way to promote your site. However, unless you buy a huge advertising package on a large site, it is ineffective. The best way to promote your sign is to work on getting your site optimized, specifically, search engine optimized. The process of getting your site to rank high in search engines is called search engine optimization, also known as SEO. Think about it, whenever somebody wants information on something, they turn to a search engine. If your site ranks highly in just one keyword, that site could rake it hundreds of unique hits a day, maybe even thousands.
The easiest way (and most expensive) to optimize your site is to turn to an SEO company. One thing that SEO companies do is they build links for you. What that means is they get lots of sites to simply link to you. The main benefit of this is that the more pages that link to you, the higher you will rank in the search engines, and the higher your Google PageRank (PR) will be. A side effect of this is your site is also advertised, but usually the links are put on small sites with low traffic, so it's not a good choice for simply advertising. It's better for sites with a high PR to link to you than sites with low PR. For example, a PR8 website can help your site substantially more than a PR2 or PR3 could. Of course, it's very difficult to get a link on a page with a PR that high, because usually those sites are very professional and wouldn't just put any old link on their site. Another way of building links is by submitting the website to many different online directories, or putting the website in a forum signature, which is a very effective way of building links while advertising.
Another thing SEO companies do is help put content on your site, like keyword rich articles. This is more important than building links because they mean nothing if your site doesn't have anything to say. However, once a lot of content is put on a site, then it is time to start focusing on getting links. Don't make link building your number one priority when starting the site.
Besides just getting links, the anchor text of the link is also important. Anchor text is, for example, this:
Search Engine
"Search Engine" is the anchor text, and it links to Search Engine. Anchor text is important, because if you have lots of links with similar (but it's important that they all aren't identical) anchor text, then you will rank high in keywords that are used in that anchor text.
There are a few easy SEO tips anybody can use. One thing anybody can do is change their forum signature to link to their site, and possibly pay others to do the same. This will build many backlinks in very short time. Also, color coding, bolding, and increasing the size of keywords on your site is another simple way to improve SEOfor certain terms (ironic, isn't it?)
After all this has been done, all that's needed is to maintain a stream of content running into the site and put AdSense or affiliate programs on it, and the money should cumulatively start rolling in.
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